Bill Glucroft encapsulates the events at the BEA 2011 and anticipates a great future for PaperC
The BEA 2011, the largest annual book fare in America, took place from May 24-May 26. PaperC’s International Content Manager Bill Glucroft had a busy time meeting a great number of renowned publishers such as Oxford University Press, APress or Emerald. Here’s Bill summing up a successful 3 days for PaperC:
“BEA 2011 is over. It was a jam-packed and fruitful 3 days. I arrived on Tuesday prepared for chaos and a mad rush to get from place to place, feeling lost in the gigantic space of the Javits Convention Center. In reality, except for the faulty wifi, BEA was extremely well organized, and though very busy, quite manageable. I felt both I and those I met with had the time to really focus on our conversations, and take care to really understand the PaperC model and vision, as well as discuss the best ways a partnership could be mutually beneficial.
The PaperC model makes my job very easy. It sells itself. Publishers have bad poker faces; they didn’t have to say anything to see in their eyes and from their expressions that they are impressed with PaperC’s proven results and flexible business model, which in a nutshell strengthens publishers’ existing customer relationships and builds others where none before existed, and couldn’t exist without the PaperC platform.
Those I met with love PaperC’s per-page purchase option, recognizing the monetary and psychological value in offering students, researchers and academics the chance to buy only what they need, and nothing more. They love the unique URL PaperC assigns every page of every book. They love the detailed user data PaperC is able to provide, almost as much as the additional revenue being on PaperC earns.
If I were to sum up in a single sentence the feedback I received at BEA, it’s this: PaperC is onto something, onto something very big, and way out in front of all the others. Now the real work begins. The Book Expo is done, and those who attended have returned to their various points of origin, each with a long to-do list and new opportunities to review. PaperC is just one of those opportunities.
It may be weeks, for some even months, beforee agreements can be signed and partnerships can be finalized. But with persistent follow up and good will, it is certain that PaperC will continue its steady progress towards becoming a force to be reckoned within the booming sector of academic, technical and specialist eBooks.”